An explainer video that takes Elia employees on a journey through tomorrow’s energy transition
Transform together. Deliver for the next generation
With Road 32, Elia unveiled an ambitious transformation plan leading up to 2032. This plan is essential to the energy transition, but it is also complex and technical. How do you translate that into clear content so that as many Elia employees as possible—from technical staff to support teams—understand where the company is headed and what role they play in that journey?
Strong visual line
As Elia’s long-term content partner, we created an internal explainer video that summarizes the transformation plan in just a minute and a half. We started with Elia’s script and reworked it into a smooth, accessible narrative with a clear visual style and powerful sound design.
3 pillars
The video about Road 32 distills the transformation plan down to its core and is built on three pillars:
- Building the right infrastructure on time
- Ensuring a Reliable Power Supply
- Making the power grid flexible for what lies ahead
Subtle sound effects
To bring the plan to life, we developed a custom-designed visual world centered on the journey toward 2032. In this world, infrastructure, landscape, and society all move together in a single, continuous flow of energy. Illustration, typography, motion design, subtle sound effects, music, and a powerful voice-over reinforce one another and make the complex themes intuitively understandable.
Dynamic digi-stories
For several years now, JaJa has been enhancing Elia’s internal communications with established content formats, such as interactive scroll stories that delve deeper into complex topics. Thanks to clear copy and thoughtful design and development, these stories generate a high level of engagement.
Learn more here about how we’re giving Elia’s employee communications a digital boost.
