Content with both head and heart

Healthcare is a powerful blend of expertise, precision, and empathy. At UZ Gent, they know better than anyone how to combine complex science with warm professionalism. For over a decade, we’ve been working together to create content that resonates—with both the mind and the heart.

©Elise Buntinx

Content

Inform, connect, and inspire

From complex medical guides to accessible stories. From strategic advice to visual formats, in print and digital, tailored to referrers, healthcare providers, policymakers, and patients. One of the cornerstones of our partnership is UZ Pro: the professional journal that informs, connects, and inspires doctors—both in print and online.

A rapidly changing industry

Medicine is evolving rapidly. New therapies, research findings, forms of collaboration, and societal issues are emerging at a rapid pace. At the same time, the relationships between hospitals, primary care providers, and patients are becoming more complex and more equal.

UZ Pro plays a connecting role in this regard: the magazine serves as a bridge between specialists and referring physicians.

The content is in-depth yet accessible. Editorially strong, visually refined, and tailored to the reader’s pace: easy to scan yet with enough depth to continue inspiring healthcare professionals.

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A wide variety of content

As a content partner, we provide flexible support to UZ Gent across a wide range of projects:‍

Medical Journal. We produce the UZ Pro medical journal: from concept and editing to design and visuals, through to printing and distribution, as well as the online version.
Think Care. We came up with the tagline “Think Care,” which encapsulates the hospital’s strategic vision.
Patient Information. We rewrite and streamline online patient information and present patient testimonials in text and images.
Annual Report. For many years, we have been responsible for the final editing and partial editing of the annual report.
Staff Magazine. We designed the concept and layout for the staff magazine and handle the final editing for each issue.

What works today may be outdated tomorrow. That’s why we’re working with UZ Gent to develop a communications mix that strategically adapts to the needs of our target audiences. Through regular updates, we keep the content fresh, relevant, and aligned with the hospital’s core values.

Discover the digital version of UZ Pro here, which attracts more than 40,000 minutes of attention per issue.