A fun quiz for KBC employees: find your favorite employee group in five steps

JaJa has been supporting KBC for years as its long-term brand storytelling partner. We primarily create content experiences for the bank-insurer’s internal communication channels. Our digital stories serve as hero content that enhances the content mix for KBC employees.

Content

From paintbrush to padel

Getting together with colleagues in person to relax and connect: in this age of digital collaboration, it’s more important than ever.

KBC therefore wanted to highlight the many employee groups within the organization.

As a KBC employee, you can join 39 different groups to take part in activities together, from a museum visit to a game of padel.

‍

‍

‍

Find the right team for you in 5 steps!

‍

‍

Fun to do, useful data

The first challenge in this project was to organize all employee groups into several categories.

Among other things, we included the following factors in our decision tree: cultural, culinary, creative, mind sports, sport, region, competitive/recreational, age, and frequency.

Next, we looked for a user-friendly way to collect the necessary data for each user so that we could suggest personalized selections of employee groups.

Keeping in mind that KBC employees are very busy, the test couldn’t be too complex.

That's why we took a 5-step approach:

Pick your top three: what do you like to make time for?
A sports circuit—most of the circuits are dedicated to a specific sport.
A musical aside to indirectly gauge someone's age.
Select two regions on the map.
Quick roundup – everything else we wanted to know.

Do you enjoy outdoor activities?
How much time do you have in your schedule?
Is LGBTQ+ your favorite Scrabble word?
And so on.

Lots of buzz, high engagement

The self-assessment on the Personnel Circles elicited a lot of positive feedback and scored well.

The story generated 88% more page views than the average article on the KBC intranet.
Many groups received inquiries from potential new members.

‍

The self-assessment also scored highly on the key KPI for this type of hero content: engagement among KBC employees:

More than 8 out of 10 visitors stayed on the webpage for more than 10 seconds. That’s 30% more engaged visitors than the benchmark for high-quality content.
The average session duration on the page exceeded 3 minutes. That is roughly double the average for a typical web page.