Keeping visitors on your website longer? Interactive stories score very highly.
For several years, we have been developing interactive scrolling stories for clients such as Elia and KBC. In these, we combine text, images and web animation to create a content experience. The visitor scrolls or clicks through the story and is thus guided through the storyline with strong engagement.
Strong engagement? Does that show up in the numbers?
In any case, the analytics we collected look spectacular:
82% visitors show engagement and stay longer than 10 seconds. That is "performing well" according to the benchmarks.
75% keep reading through to the end. That's well above the 50% considered "exceptionally performing" according to benchmarks.
(Sources: various, including Databox, Parse.ly, Hubspot, The Guardian, NRC)
Especially the percentage that scrolls to the end is exceptional. Video is very popular in marketing today precisely because it is engaging. But how many videos achieve this kind of percentage of viewers that keep watching until the end?
Digital marketers today often pay a chunk of money to the Googles and Metas to get people to their Web sites through social advertising and search advertising. The key, then, is to keep those visitors on the website as long as possible.
These numbers now show it: with interactive storytelling, you'll retain them!
