Case KBC - Management speak
Content experiences as hero content
JaJa has been working as a structural content partner for KBC since 2014. For the past few years we have been creating content experiences for the bank as hero content within the internal communication mix.We enrich the communication calendar with stories that are just a touch more elaborate, compelling or valuable.The hero content strengthens internal channels and connects employees around shared values and strategic goals.
You are what you say
With the content experience Management Speak, we wanted KBC colleagues to reflect on the excessive jargon they often use.
We chose to address the subject not pedantic but light-hearted and playful.
- We prepared an enjoyable and approachable quiz.
- The challenge is: link as many terms as possible to the correct meaning.
- Based on that, you get a score that indicates how well trained your "career brain" is.
- With each term, you get 3 possible descriptions, which regularly make you smile.
Gaming experience with sound
- To draw as many users into the story as possible, we open with a human image, followed by a tight number structure.
- Sound and a game with typography and animation enhance the gaming experience.
- We end with confetti, applause and your personal end result with a twist.
"Congratulations, you are now perfectly armed to use more management language in the office!
Or just less, it depends on the take aways you take from this story."
Strong commitment
The most important kpi to assess employee content such as this is the engagement of the target audience with the content.
The numbers show a high score for engagement, which is exactly the objective of this story.
Especially the high session length of this content experience shows that users appreciate the story.
